YOUR IDEA INC
Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, 'Why can't I do that?" Well, anyone can - the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: Refine their idea to attract a target audience, Research the competition, Find the right manufacturer, Create appropriate brand messaging, Build buzz online and beyond and Work trade shows and conventions.