GRAND BRAND RAJINI : BRAND MANAGEMENT THE RAJINIKANTH WAY
An original and unique take on brand management, using Rajinikanth's superstardom as a model for building and sustaining a successful brand. In todays cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immediately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actors career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.