LOSING MY VIRGINITY
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that since we're complete virgins at business, let's call it just that: Virgin. Since then, Branson has written his own rules for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Many of Richard Branson's companies. . . airlines, retailing, and cola are good examples. . . were started in the face of entrenched competition. The experts said, Don't do it. But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest.