ENTREPRENEURSHIP SIMPLIFIED FROM IDEA TO IPO (HARDCOVER)
In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan not only answer these questions but also distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur, as well as for those who have already embarked on their entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, from building the organization and its mission, vision and values, defining a business and marketing strategy to creating and sharing wealth and, finally, taking your company public through an IPO - Soota and Gopalan discuss the entire gamut of the entrepreneurial experience.